Experience the charm of Florida's Forgotten Coast at The Blu Boutique Motel. Located at 8010 W Hwy 98 in Port St. Joe, FL, our motel offers a chic, revitalized retreat for travelers seeking a modern coastal escape. Whether you are here for a fishing trip, a romantic getaway, or a family adventure on St. Joseph Bay, our boutique accommodations provide the perfect blend of retro-Florida nostalgia and contemporary comfort. Why Guests Choose The Blu Coastal Convenience: Perfectly situated on Highway 98, we are just moments from the pristine white sands of the Gulf of Mexico and the calm, natural beauty of St. Joseph Bay. Modern Boutique Comforts: Each room features a convenient kitchenette equipped with a mini-fridge, microwave, and coffee maker-perfect for storing snacks or enjoying your morning brew. Semi-Private Outdoor Space: Unwind after a day of adventure on your own semi-private patio terrace, featuring comfortable outdoor seating right outside your door. Gateway to Adventure: We are the ideal home base for exploring nearby T.H. Stone Memorial St. Joseph Peninsula State Park, renowned for world-class kayaking, snorkeling, and bird-watching. Walkable & Local: Enjoy easy access to downtown Port St. Joe, where you can explore locally-owned boutiques, art galleries, and fresh, coastal seafood dining. Discover the Forgotten Coast The Blu Boutique Motel is more than just a place to stay; it is an invitation to experience the authentic Florida Panhandle. Spend your days scalloping in the bay, hiking untouched coastal dunes, or chartering a boat for a deep-sea fishing excursion. In the evenings, return to your semi-private patio to enjoy the refreshing coastal breeze.
Air conditioning
Beach
Cashless payment accepted
Cleaning Chemicals Used Are Effective Against COVID
Common areas disinfected daily
Contactless check-in
Fire extinguishers
Guest parking
Heating
Internet
Invoices
Linens, towels, laundry washed per local authority guidelines
Non-smoking rooms
Outdoor furniture
Pet Friendly
Smoke alarms
Smoke-free property
Terrace
WIFI (complimentary)
Wireless internet
Room 1 - Surfin USA
The Blu Boutique Motel | Room 1: Surfin' USA | St. Joe Beach, FL Experience a vibrant retreat at The Blu Boutique Motel, Room 1 (Surfin' USA), located just steps from the pristine sands of St. Joe Beach, FL. Thoughtfully renovated with cheerful colors and surf-inspired decor, this coastal escape perfectly captures the energy of long beach days. Situated on scenic Highway 98, you are minutes from Mexico Beach and Port St. Joe, offering easy access to the small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps up to 4 guests with 2 comfortable Queen beds. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for calm, shallow waters and uncrowded white-sand shores-ideal for swimming, sunbathing, and shelling. Spend your days enjoying breathtaking Gulf sunsets, fishing, or strolling along the beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this surf-inspired retreat is the perfect home base for your next Florida coastal getaway.
Bathroom
Cleaning included
Coffee maker
Desk
Fire alarms
Flat screen television
Floor - Ground
Hairdryer
Hot water
Iron
Iron board
Kitchenette
Linens
Microwave
Mini-fridge
Non-smoking
Ocean View
Outdoor seating
Parking
Parking (complimentary)
Patio
Power outlets close to bed
Private bathroom
Sea View
Seating area
Shower
Smart TV
Smoke detectors
Streaming service
Street View
Television
Towels
Room 15
The Blu Boutique Motel | Room 15 | St. Joe Beach, FL Experience a tranquil escape at The Blu Boutique Motel, Room 15. Thoughtfully renovated, this free-spirited retreat features oversized blooms and cheerful retro style. Perfectly located just steps from the beach, you are situated along scenic Highway 98 and just minutes from Mexico Beach and Port St. Joe, enjoying convenient access to the natural beauty and small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps up to 4 guests with 2 comfortable Queen beds. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for pristine white sands and calm, shallow waters-perfect for swimming, sunbathing, and shelling. The laid-back atmosphere offers a peaceful retreat away from the hustle of tourist hubs. Enjoy breathtaking sunsets, shore fishing, or leisurely strolls on the uncrowded beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this coastal retreat is the perfect home base for your Florida getaway.
Room 2 - Del Rio Drive
The Blu Boutique Motel | Room 2: Del Rio Drive | St. Joe Beach, FL Experience a nostalgic Florida escape at The Blu Boutique Motel, Room 2 (Del Rio Drive). Thoughtfully renovated with mid-century style and coastal-cool accents, this retreat is inspired by classic Florida road trips. Perfectly located on scenic Highway 98, you are just steps from the pristine sands of St. Joe Beach, FL, and minutes from Mexico Beach and Port St. Joe, offering easy access to the small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps 2 guests with a comfortable King bed. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for calm, shallow waters and uncrowded white-sand shores-ideal for swimming, sunbathing, and shelling. Spend your days enjoying breathtaking Gulf sunsets, fishing, or strolling along the beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this mid-century inspired retreat is the perfect home base for your next Florida coastal getaway.
Room 3
The Blu Boutique Motel | Room 3 | St. Joe Beach, FL Experience a tranquil escape at The Blu Boutique Motel, Room 3. This thoughtfully renovated retreat features soft coastal hues inspired by the tranquil beauty of the Gulf. Perfectly located just steps from the beach , you are situated along scenic Highway 98 and just minutes from Mexico Beach and Port St. Joe, enjoying convenient access to the natural beauty and small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps up to 4 guests with 2 comfortable Queen beds. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for pristine white sands and calm, shallow waters-perfect for swimming, sunbathing, and shelling. The laid-back atmosphere offers a peaceful retreat away from the hustle of tourist hubs. Enjoy breathtaking sunsets, shore fishing, or leisurely strolls on the uncrowded beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this coastal retreat is the perfect home base for your Florida getaway.
Room 4
The Blu Boutique Motel | Room 4 | St. Joe Beach, FL Experience a serene escape at The Blu Boutique Motel, Room 4. Thoughtfully renovated with soft tones and surf-inspired details, this retreat is reminiscent of a beautiful Gulf Coast sunset. Perfectly located on scenic Highway 98, you are just steps from the beach and minutes from Mexico Beach and Port St. Joe, offering convenient access to the natural beauty and small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps up to 4 guests with 2 comfortable Queen beds. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for pristine white sands and calm, shallow waters-perfect for swimming, sunbathing, and shelling. The laid-back atmosphere offers a peaceful retreat away from the hustle of tourist hubs. Enjoy breathtaking sunsets, shore fishing, or leisurely strolls on the uncrowded beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this coastal retreat is the perfect home base for your Florida getaway.
Room 14 - Mod Mahjong
The Blu Boutique Motel | Room 14: Mod Mahjong | St. Joe Beach, FL Experience a nostalgic Florida escape at The Blu Boutique Motel, Room 14 (Mod Mahjong). Thoughtfully renovated, this breezy retreat blends tropical charm and playful pink hues for a vacation-ready escape. Perfectly located on scenic Highway 98, you are just steps from the pristine sands of St. Joe Beach, FL, and minutes from Mexico Beach and Port St. Joe, offering easy access to the small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps 2 guests with a comfortable King bed. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for calm, shallow waters and uncrowded white-sand shores-ideal for swimming, sunbathing, and shelling. Spend your days enjoying breathtaking Gulf sunsets, fishing, or strolling along the beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this mid-century inspired retreat is the perfect home base for your next Florida coastal getaway.
Room 5 - Miss Tiny La Rue
The Blu Boutique Motel | Room 5: Miss Tiny La Rue | St. Joe Beach, FL Experience a playful escape at The Blu Boutique Motel, Room 5 (Miss Tiny La Rue). Thoughtfully renovated with bold artwork and vibrant colors, this chic retreat offers a unique boutique feel. Perfectly located on scenic Highway 98, you are just steps from the beach and minutes from Mexico Beach and Port St. Joe, offering easy access to the natural beauty and small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps up to 4 guests with 2 comfortable Queen beds. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for pristine white sands and calm, shallow waters-perfect for swimming, sunbathing, and shelling. The laid-back atmosphere offers a peaceful retreat away from the hustle of tourist hubs. Enjoy breathtaking sunsets, shore fishing, or leisurely strolls on the uncrowded beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this boutique retreat is the perfect home base for your Florida getaway.
Room 13
The Blu Boutique Motel | Room 13 | St. Joe Beach, FL Experience a tranquil escape at The Blu Boutique Motel, Room 13. Thoughtfully renovated, this energetic retreat features cheerful colors and flowing retro-inspired designs. Perfectly located just steps from the beach, you are situated along scenic Highway 98 and just minutes from Mexico Beach and Port St. Joe, enjoying convenient access to the natural beauty and small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps up to 4 guests with 2 comfortable Queen beds. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for pristine white sands and calm, shallow waters-perfect for swimming, sunbathing, and shelling. The laid-back atmosphere offers a peaceful retreat away from the hustle of tourist hubs. Enjoy breathtaking sunsets, shore fishing, or leisurely strolls on the uncrowded beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this coastal retreat is the perfect home base for your Florida getaway.
Room 12
The Blu Boutique Motel | Room 12 | St. Joe Beach, FL Experience a tranquil escape at The Blu Boutique Motel, Room 12. This thoughtfully renovated retreat features cool ocean hues inspired by rolling waves and the beauty of the Gulf. Perfectly located just steps from the beach , you are situated along scenic Highway 98 and just minutes from Mexico Beach and Port St. Joe, enjoying convenient access to the natural beauty and small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps up to 4 guests with 2 comfortable Queen beds. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for pristine white sands and calm, shallow waters-perfect for swimming, sunbathing, and shelling. The laid-back atmosphere offers a peaceful retreat away from the hustle of tourist hubs. Enjoy breathtaking sunsets, shore fishing, or leisurely strolls on the uncrowded beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this coastal retreat is the perfect home base for your Florida getaway.
Room 6
The Blu Boutique Motel | Room 6 | St. Joe Beach, FL Experience an elegant escape at The Blu Boutique Motel, Room 6. Thoughtfully renovated with rich jewel tones and whimsical florals, this glamorous retreat offers an inviting and sophisticated boutique feel. Perfectly located on scenic Highway 98, you are just steps from the beach and minutes from Mexico Beach and Port St. Joe, offering easy access to the natural beauty and small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps 2 guests with a comfortable King bed. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for pristine white sands and calm, shallow waters-perfect for swimming, sunbathing, and shelling. The laid-back atmosphere offers a peaceful retreat away from the hustle of tourist hubs. Enjoy breathtaking sunsets, shore fishing, or leisurely strolls on the uncrowded beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this boutique retreat is the perfect home base for your Florida getaway.
Room 11
The Blu Boutique Motel | Room 11 | St. Joe Beach, FL Experience a tranquil escape at The Blu Boutique Motel, Room 11. This thoughtfully renovated retreat captures the carefree spirit of classic Florida beach vacations with cheerful colors and vintage-inspired artwork. Perfectly located just steps from the beach, you are situated along scenic Highway 98 and just minutes from Mexico Beach and Port St. Joe, enjoying convenient access to the natural beauty and small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps up to 4 guests with 2 comfortable Queen beds. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for pristine white sands and calm, shallow waters-perfect for swimming, sunbathing, and shelling. The laid-back atmosphere offers a peaceful retreat away from the hustle of tourist hubs. Enjoy breathtaking sunsets, shore fishing, or leisurely strolls on the uncrowded beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this coastal retreat is the perfect home base for your Florida getaway.
Room 7 - Violet Vibes
The Blu Boutique Motel | Room 7: Violet Vibes | St. Joe Beach, FL Experience a sophisticated escape at The Blu Boutique Motel, Room 7 (Violet Vibes). Thoughtfully renovated with soft purples and retro-inspired patterns, this calm retreat offers a unique boutique feel. Perfectly located on scenic Highway 98, you are just steps from the beach and minutes from Mexico Beach and Port St. Joe, offering easy access to the natural beauty and small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps up to 4 guests with 2 comfortable Queen beds. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for pristine white sands and calm, shallow waters-perfect for swimming, sunbathing, and shelling. The laid-back atmosphere offers a peaceful retreat away from the hustle of tourist hubs. Enjoy breathtaking sunsets, shore fishing, or leisurely strolls on the uncrowded beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this boutique retreat is the perfect home base for your Florida getaway.
Room 10
The Blu Boutique Motel | Room 10 | St. Joe Beach, FL Experience a nostalgic Florida escape at The Blu Boutique Motel, Room 10. Thoughtfully renovated, this stylish retreat pairs vibrant hues and eye-catching patterns for a chic, mid-century-inspired escape. Perfectly located on scenic Highway 98, you are just steps from the pristine sands of St. Joe Beach, FL, and minutes from Mexico Beach and Port St. Joe, offering easy access to the small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps 2 guests with a comfortable King bed. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for calm, shallow waters and uncrowded white-sand shores-ideal for swimming, sunbathing, and shelling. Spend your days enjoying breathtaking Gulf sunsets, fishing, or strolling along the beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this mid-century inspired retreat is the perfect home base for your next Florida coastal getaway.
Room 8 - Penny Soleil
The Blu Boutique Motel | Room 8: Penny Soleil | St. Joe Beach, FL Experience a bright and uplifting escape at The Blu Boutique Motel, Room 8 (Penny Soleil). Thoughtfully renovated with fresh green tones and playful mid-century design, this retreat offers an inviting boutique feel. Perfectly located on scenic Highway 98, you are just steps from the beach and minutes from Mexico Beach and Port St. Joe, offering easy access to the natural beauty and small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps up to 4 guests with 2 comfortable Queen beds. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for pristine white sands and calm, shallow waters-perfect for swimming, sunbathing, and shelling. The laid-back atmosphere offers a peaceful retreat away from the hustle of tourist hubs. Enjoy breathtaking sunsets, shore fishing, or leisurely strolls on the uncrowded beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this boutique retreat is the perfect home base for your Florida getaway.
Room 9 - Dixie Belle
The Blu Boutique Motel | Room 9: Dixie Belle | St. Joe Beach, FL Experience a relaxed escape at The Blu Boutique Motel, Room 9 (Dixie Belle). Thoughtfully renovated with vintage-inspired patterns and soothing coastal hues, this retreat offers an inviting boutique feel. Perfectly located on scenic Highway 98, you are just steps from the beach and minutes from Mexico Beach and Port St. Joe, offering easy access to the natural beauty and small-town charm of Florida's Forgotten Coast. ROOM FEATURES Accommodations: Sleeps up to 4 guests with 2 comfortable Queen beds. In-Room: Smart TV, kitchenette (coffee maker, mini-fridge, microwave), and full bathroom with shower. Connectivity: Complimentary High-Speed Wi-Fi. AMENITIES Prime Location: Directly across from the beach with stunning Gulf views. Outdoor Space: Semi-private patio with seating. Parking: Complimentary onsite parking. DISCOVER THE FORGOTTEN COAST St. Joe Beach is a serene, family-friendly destination known for pristine white sands and calm, shallow waters-perfect for swimming, sunbathing, and shelling. The laid-back atmosphere offers a peaceful retreat away from the hustle of tourist hubs. Enjoy breathtaking sunsets, shore fishing, or leisurely strolls on the uncrowded beach. Nearby Port St. Joe provides easy access to historic shops and fresh local seafood. Whether you're seeking relaxation or outdoor adventure, this boutique retreat is the perfect home base for your Florida getaway.